The 7-Eleven Experience is an annual event that highlights the popular convenience store chain and other franchised brands. The 2024 event featured interactive 7-Eleven experiences, more than 146 vendor booths, and keynote speakers.

Working with GPJ's sister company, Shoptology, our creative teams tackled the 7-Eleven Learning Center, an explorative expo hall with multiple interactive pods. GPJ's role included 2D space planning for the pods, building out 3D models of the entire space, and creating a meaningful brand experience for attendees.